Retail roars at the Cannes Lions

For some, the annual Cannes Lions International Festival of Creativity is a throwback to the glory days of advertising. Oceans of rose are drunk, the freebies are plentiful, and scam ads are still concocted in the desperate hope of scoring a coveted Lion (mercifully though, most fake entries are spotted on the way through and the creators discredited). Dig a little deeper though and you find some fascinating stuff going on at Cannes, which has just wound up on the French

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