One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million for a 30 second spot to showcase their messages in front of over 100 million US viewers. And out of all the ads, two that stood out were for retailers. As part of a relaunch of what has become a tired, outdated retail brand, Radio Shack aired a humorous commercial entitled: ‘The 80’s Called: They Want Their Store Back’. The spot features a group of 1980
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