Retailer welcomes heatwave

 

grilld_meatwaveGrill’d is giving free burgers to its fans when outside temperatures hit a specific temperature.

The Australian retailer’s Meatwave promotion is based on weather targets.

After signing up to the loyalty scheme, Meatwave card holders are directed to monitor the retailer’s website.

Every Monday, a new temperature target is nominated for each Australian state and shown on the Meatwave website.

Once the temperature target is achieved, the deal is on for Grill’d customers.

“Heatwaves, lazy beach days, and blazing sunshine are all staples of the season,” says Simon Crowe, founder of Grill’d.

“Never before have the Australian people been rewarded for the hot weather.

“The Meatwave initiative is a first [that gives] Australians another great reason to look forward to a long hot summer. ”

Grill’d has opened more than 70 locations nationally since the self described healthy burger chain launched in Melbourne in 2004.

It has spent the last few years focused on Western Australia and regional expansion, and is now eyeing South Australia and the Northern Territory.

The Meatwave promotion was devised by the retailer’s youth marketing and media agency, Vice.

Both Vice and Grill’d faced scrutiny late last year for a video that depicted cattle slaughter via a funny cartoon.

The retailer’s “temperature controlled” promotion runs until 16 February.

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