Sainsbury’s outperforms rivals at Christmas

trolley blur, shopping, supermarketBritish supermarket, Sainsbury’s, was the best performer of the industry’s major players over the key Christmas trading period, data shows.

Market researcher, Kantar Worldpanel, said Sainsbury’s total sales rose 0.8 per cent in the 12 weeks to January 3 year-on-year and its market share edged up 0.1 percentage point.

Market leader Tesco, Walmart’s Asda and Morrisons all saw sales declines of 2.7 per cent, 3.5 per cent and 2.6 per cent respectively, and all lost market share to the fast growing discounters.

Discounters Aldi and Lidl saw sales growth of 13.3 per cent and 18.5 per cent respectively.

Kantar Worldpanel said sales in the overall market fell 0.2 per cent, thanks to continuing price deflation of 1.8 per cent.


Want more Inside Retail? Subscribe to Inside Retail Weekly now and get our premium print publication delivered to your door every week.  


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you plan to participate in Halloween this year?


Do you enjoy receiving our daily Newsbriefs, weekly publications, quarterly magazines and attending our Academy eve…

2 weeks ago

Know an outstanding retailer supplier? Nominate them for the 2020 Retailer Awards: #RA20

3 weeks ago

Do you know any retailer with exceptional customer experience? Nominate them at 2020 Retailer Awards:…

4 weeks ago

FREE NEWS BRIEFS Get breaking news delivered