An Australian online retailer has set up a crowd funding campaign to sell its limited edition craft beer and raise money for Movember.
Beerbud.com.au has launched the Save a Bro, Drink Prickly Mo! campaign, which revolves around the sale of the Prickly Mo limited edition beer, with proceeds going to the Movember Foundation.
The project is a collaboration between the online beer retailer and Victorian craft brewery, Prickly Moses. The beer is a Red IPA.
The Movember Foundation raises money and awareness for men’s health, including depression and prostrate cancer, and derives the bulk of its funds from its annual Movember event, where males are encouraged to grow a moustache for the month of November for fundraising.
Pre-purchases of the limited release beer can be made on BeerBud’s crowd funding site, as is the opportunity to or even better help Prickly
Moses head brewer, Luke Scott, brew the Prickly Mo beer.
“We’re on a mission to help Australian’s drink better beer AND make a difference while doing it,” said Andy Williamson, CEO of BeerBud.com.au.
“The Prickly Mo is a collaboration between local and independent Australian craft beer brewers, suppliers, and retailers to raise funds for men’s health.
“We’re aiming for this to be an annual initiative, so we encourage all Australians to get involved, support a great cause and drink awesome beer while they’re at it.”
The launch of BeerBud’s Prickly Mo comes as latest figures show that more than one million Aussies are choosing hand crafted, boutique brews over the big brand beers each month.
“Beer is the number one beverage in Australia, but our Aussie tastes are maturing, and we’re increasingly experimenting with new styles and flavours.”
