San Churro is piloting a new store concept and initiatives including table service in an attempt to reinvigorate the brand’s image in Melbourne’s highly competitive food market. The Melbourne-based chain’s new look concept store replaces San Churro’s first ever store on Brunswick St, which opened in March 2006. San Churro’s 40 store network is a mixture of company-owned and franchised outlets, with a total value of around $50 million. The company-owned store features new brandin
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