Sears aims for digital edge


searsUS-based retailer, Sears, has joined a growing list of brands, including tech giant Apple, eyeing the lucrative home automation category with the launch of new store model in the US.

The department store is trialling a new store in store model, known as Sears’ Connected Solutions Shops, within three of its flagships in Illinois.

The 1700sqft concessions aim to provide customers with an interactive selection of smart, connected home and personal automation devices, with products ranging from home security such as sensors, cameras, smart locks, and baby monitors; to personal electronics, such as mobile phones, tablets, and smart watches.

“Many of our members are aware of smart devices or home automation products but don’t fully understand how they are used to make their lives better,” said Craig LaRosa, DVP instore experience and design for Sears Holdings.

“Connected Solutions offers an entertaining and interactive environment to learn about the products and our dedicated sales team is ready to help customers develop solutions that are relevant to them.  Sales associates also ensure that all members and customers leave Sears stores with connected products that are fully functioning and are available to provide ongoing customer support following a purchase.”




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