Seed Heritage is continuing its international expansion, opening a dedicated children’s wear store in Singapore.

The store, located at VivoCity – Singapore’s largest shopping mall, is the second Seed Heritage store in Singapore following its debut at Parkway Parade shopping centre.

Seed Heritage is owned by Peter Lew, son of Australian retail magnate, Solomon Lew, and his Brandbank business, which operates Seed Heritage, French Connection, and Thurley stores in Australia.

Seed first opened in Melbourne in 2000 and and since grown to more than 130stores in Australia, New Zealand, and Hong Kong, along with its juniors brands, Seed Child and Baby, and Seed Teen.