Sephora to open new store at Doncaster

International beauty brand Sephora will open its 16th Australian store next month at Melbourne’s Doncaster shopping centre.

Sephora announced the new location will complete its presence in Melbourne, with a CBD store at Melbourne Central, in the city’s northwest at Highpoint shopping centre and in the southwest at Chadstone shopping centre.

“We have our key flagship locations like Sydney’s Pitt St Mall and Melbourne’s Melbourne Central, so the strategy is now to bring the best in global beauty a little closer to people’s homes,” Sephora country general manager Libby Amelia said.

“And that’s just what this new Doncaster location is all about.”

Brands like Votary, Uma Oils and Kopari will be made available in Sephora Australia for the first time in the new store. The new location will also feature luxury brands like Marc Jacobs Beauty, Givenchy and Tom Ford fragrance among others.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you offer staff the opportunity to earn degrees/certifications while working at your business?
Vote

Twitter

Nominations for 2020 Retailer Awards are officially open! Tag retailers you believe provide exceptional customer ex… https://t.co/wkhQq3UjFE

1 week ago

Retail industry bodies including @OZretailers and @retailaustralia are calling on @QldGov to abandon plans to make… https://t.co/8u1zPN0CAg

2 weeks ago

At the @OZretailers national retail awards! Looking forward to see who takes what! #retail #nra #awards https://t.co/T9ZlkgQaFm

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered