Sephora opens 12th Aussie location at Central Coast

Sephora Erina FairGlobal beauty retailer Sephora has today opened a new store today at Erina Fair, the company’s 12th Australian retail location, and seventh New South Wales store.

Continuing their investment in brick-and-mortar stores, Sephora’s country manager, Libby Amelia, said “freedom to experience” is at the core of the cosmetics chain’s model.

“After almost three years in the market our core customers know all about our exclusive brands like Tarte, Marc Jacobs Beauty, Fenty Beauty, Kat Von D and Huda, but with an ever-increasing list of new makeup, skincare, hair care and lifestyle brands, we know our customers are crying out for the opportunity to touch, play experience our brands, products and services too,”Amelia said.

“We want our customers to be able to come into our stores whenever they like, for as long as they like,” she said. “You can touch and feel and play – being left to your own devices, or you can ask one of our experienced Beauty Advisors to guide you.”

Stephen Ross, centre manager, said adding Sephora to Erina’s mix meant consumers “no longer have to travel outside the region to get their beauty fix of Sephora’s brands”.

The global chain recently opened in concept stores in Spain and France, hinting at the LVMH-owned cosmetics retailer’s future design direction.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

Loading...

Inside Retail Polls

Myer's new chief executive
Is John King the right CEO to lead Myer's turnaround?

Twitter

David Jones flagship to include Disney themed kids floor. https://t.co/Ii7zCRowtO

32 mins ago

Daigou company's quarterly report shows the company’s overall sales and gross profit have continued to lift. https://t.co/1sU5Tkym4K

4 hours ago

David Jones to design kids floor of redeveloped Elizabeth Street flagship in partnership with Disney - more to come… https://t.co/bOuZfIuo95

5 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered