Sephora to open fifth Aussie store

SephoraCosmetics chain, Sephora, will open their fifth Australian store at Broadway Sydney in August 2016 as part of the centre’s major redevelopment.

The store marks the third NSW based store opening for the beauty retailer in 24 months, after first opening in Australia at Sydney’s Pitt street mall in December 2014 then Macquarie Centre, Melbourne Central and most recently, the newly re-developed Pacific Fair on the Gold Coast.

Sephora is set to join a high profile Level 2 tenancy list, with further retailers to be announced by the Centre’s owners, Mirvac and Perron Group over the coming weeks.

“Broadway is such an iconic centre in Sydney and with the redevelopment of Level 2, Sephora are excited to join the thriving retail offering,” said Libby Amelia, country manager, Sephora Australia. “After such great success with our first two NSW stores, it just made sense to continue the growth locally and we can’t wait to share this journey with our Sephora beauty enthusiasts.”

The shop will feature over 100 cosmetic brands including exclusive lines from Marc Jacobs and Givenchy. The new store will be 400sqm and have a dedicated brow bar.

“Broadway is such an iconic centre in Sydney and with the redevelopment of Level 2, Sephora are excited to join the thriving retail offering,” said Libby Amelia, country manager, Sephora Australia. “After such great success with our first two NSW stores, it just made sense to continue the growth locally and we can’t wait to share this journey with our Sephora beauty enthusiasts.”

Christina Nelson, Mirvac’s senior development manager – retail, commented: “We are thrilled to have Sephora join our impressive line-up of global retailers making their way to Broadway’s new Level 2. Our strategy has been to secure the biggest and the best retailers in both the local and international markets and the anticipation ahead of our grand opening later this year is almost at bursting point!”

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