Global fashion e-tailer, Shopbop, is set to extend its local reach following the launch of its new iPhone app.

“Shopbop is committed to always improving and evolving our site experience, whether it’s on a desktop or mobile device, and ensuring we offer the best in product, usability and customer service wherever she is,” says Jeff Yurcisin, president, Shopbop.

The app, which is available on all Apple iTunes stores internationally, features a new look design, enhanced product images, as well as a user-friendly tool for customers to quickly find and purchase items.

Other key highlights include a simplified check out system, advanced filtering and sorting options, push notifications such as low inventory alerts, as well as personalisation features carried over from the desktop experience  including My Hearts, My Wish List, and My Designers.

Founded in 2000, Shopbop stocks more 500 international brands as well as several local labels including Zimmerman, Sass & Bide, and One Teaspoon.