SK-II experiential concept store incorporates face authentication

SK-II-Future-X-Smart-Store-2An experiential concept store opened by beauty brand SK-II in Tokyo incorporates face authentication technology and AI.

The Future X Smart Store by SK-II will trade in the trendy Harajuku district until June 28. (Scroll down for a video of the store from BuzzFeed).

According to SK-II, customers can look into and touch digital screens which recognise them and help recommend beauty treatments based on their specific skin tones and types.

SK II Future X Smart Store (5)

“We aim to offer comprehensive skincare experiences that connect customers and SK-II in a bi-directional manner at the time of customer’s choosing,” said an SK-II executive in a Japanese press release.

SK-II believes the technology and AI can create “a unique dialogue” between store and customer.

At the pop-up’s entrance, customers are welcomed by digital art that changes according to the facial expressions and body movements of the customer.

SK II Future X Smart Store (4)


They can then move into a cubicle where they sit before a mirror which analyses their skin condition in an instant. But unlike ordinary skin analysis machines, the machine does not touch the skin directly – it simple scans the skin and uses AI to calculate treatments.

SK II Future X Smart Store (1)

On the store’s second floor, a Smart Beauty Wall with a digital touch screen automatically recognises the customer from the earlier scanning process below. It displays the results of the skin analysis and provides skin care advice.

SK II Future X Smart Store (3)

And a Smart Beauty Counter in the centre of the floor reacts to the customer, automatically displaying suggested products according to the analysis result. Customers can then try as many products as they wish while watching product information on screen.

This story first appeared on sister site Inside Retail Asia.

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