Sonos just the start of Ikea’s investment in smart home

Ikea Australia is previewing its highly anticipated collaboration with Sonos in its Tempe store, ahead of the national launch of the Symfonisk range in September.

The range, which includes a table lamp and bookshelf with built-in connected speakers, is just the start of Ikea’s push into the smart home space, the retailer said in a statement circulated on Friday.

“Ikea sees a great potential in the smart home business,” Ikea Australia spokesperson Mark Mitchinson said in a statement.

“We strive to make solutions for life at home by integrating technology into our home-furnishing offer that are easy to use and affordable, thereby making smart home technology accessible to the many people.”

Mitchinson said there will be additional launches, enabling people to build onto their smart home solution in the years to come.

The Symfonisk range, which Ikea first announced in a video in January, will be available in-store and online from September 27.

Designed in collaboration with US smart speaker company Sonos, the range aims to “democratise music and sound in the home”, the retailer said in a statement.

“Sound enhances our life at home and the collaboration will enable many more people to create atmosphere in the home with great design and sound,” Mitchinson said.

The range includes a table lamp with a built-in speaker, which Ikea said will help de-clutter homes by eliminating cords. Priced at $269, the lamp-speaker partly springs from the idea of a fireplace, the retailer said – one single piece that spreads warm light as well as sound.

It also includes a wi-fi bookshelf speaker priced at $149, which can double as a shelf that hold up to 3kg with the bracket. It can also be attached to almost any kitchen rail, the retailer said.

Both products are compatible with Sonos’ own product range and can be steered through the Sonos app.

They can also be steered via the Ikea Home Smart app, which is part of the retailer’s range of connected products, from speakers and charging pads to bulbs and light panels. The products are newly categorised under the collective name ‘Home Smart’, and share the common goal of saving customers time, money and energy.

Customers can experience Ikea’s new Symfonisk range and take part in immersive experiences at the retailer’s Tempe store in Sydney from yesterday, July 25, through to August 4.


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