Sports brand on the up

Homegrown sports apparel label has kick started a bricks and mortar rollout with the opening of a flagship store at Westfield Bondi Junction. Moving into bricks and mortar is a natural evolution for The Upside, Jodhi Meares’ fashionable sports apparel label for men and women. Meares was founder and owner of swimwear label, Tigerlily, before it was purchased by Billabong in 2007. Conceived in 2014, the brand has rapidly gained traction in Australia, the US, UK, and Canada. This year it will lau

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