Rodd & Gunn opens experiential Chadstone store

New Zealand-based apparel retailer Rodd & Gunn has opened an experiential space at Chadstone shopping centre in Melbourne.

The new store features a concierge to facilitate an easy click-and-collect experience, as well as a live-feed direct from Queenstown, New Zealand, to connect the brand to its Kiwi roots.

“In the past … every conceivable part of the shop floor was used for stock but things are changing,” Rodd & Gunn visual brand manager Nik Rush said.

“It’s now about curating the experience on the shop floor and allowing for breathing space.”

Conceived as a multi-purpose environment to blur the line between retail and hospitality, the store also provides a mini-bar to customers.

“It showcases experiential retail at its finest and an insight as to where the brand is evolving,” Rodd & Gunn said in a statement.

“The powerful architecture consistent of a wooden panelled floor and ceiling is complimented by sophisticated decor and finished with New Zealand artwork making it feel more like an art gallery than a retail store.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

Inside Retail Polls

What were the biggest challenges during the 2019 holiday period?
Vote

Twitter

Department store Myer has further streamlined its executive team, cutting 35 roles from its head office in Melbourn… https://t.co/jEPQL27ujx

3 days ago

Clothing retailer Jeanswest is the latest retailer to enter voluntary administration, citing difficult trading co… https://t.co/xyBNwDPO0J

4 days ago

Our contributor recalls a few once-popular retail metrics and suggests we should think twice before moving on to th… https://t.co/v0QL02AIaB

4 days ago