Stylerunner hires extra elves for Christmas
Stylerunner has launched the Christmas Concierge, a team of product experts to provide gift ideas to shoppers via phone, live chat or email.
Stylerunner CEO, Julie Stevanja, says the campaign is all about providing the same level of face to face customer service through online channels as you find instore.
“We are always looking at what can we do to replicate that experience you get when you walk into a store,” Stevanja told Inside Retail Weekly.
The VIP shopping service offers personalised recommendations based on information such as who they are shopping for and how much they’d like to spend. Customers can also provide photos of who they are buying for to demonstrate the style they are searching for.
“We will help make suggestions based on our knowledge of all the brands we have that we think would be the most suitable for them.”
Stylerunner has trained additional staff, working a morning and evening shift, to offer the service from 0800 to 2000.
“If it goes well, we may even extend it even later, again replicating what retail stores do very close to Christmas,” Stevanja said.
Stevanja said they will push the Christmas campaign up until December 22 for delivery within Australia and December 17 for international orders.
All orders placed in December will be shipped for free in a Christmas box designed by acclaimed illustrator Aaron Favoloro.
The illustrations from the Christmas boxes are also used as individual social media posts, to promote the service through Instagram, a key platform for the young brand.
“With Facebook’s algorithms, which are now strongly pushing the paid advertising, you just don’t get anywhere near the same level of organic reach,” Stevanja said. “So it’s a far better place for us to spend our time on Instagram.”
Julie Stevanja will discuss her experience of building a fitness business through Instagram at Inside Retail Academy’s upcoming one-day intensive workshop titled, ‘Managing Marketing in a Multichannel Retail environment’.
The ‘Managing Marketing in a Multichannel Retail Environment’ events take place at The Sheraton Melbourne on Tuesday February 23, and The Sheraton Sydney on Wednesday February 24, 2016. Early bird tickets are now available for purchase. For more information click here or email firstname.lastname@example.org.
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