Subway to launch online ordering platform

Fast food chain Subway is planning to launch a mobile app and website to support online ordering by mid-2019.

A Subway spokesperson told Inside Retail that the company is in the final stages of testing the platform before launching it in Australia.

“Our app will allow our guests to order their favourite sub, salad or wrap from the convenience of their office or home, for collection at their local Subway restaurant,” the spokesperson said.

“We are also looking at further opportunities to integrate our ‘Fresh’ sites with both social media and our app in the near future.”

Subway recently unveiled a brand refresh to modernise its offerings and a new website that highlights key supplier stories and educates customers about the chain’s fresh ingredients.

According to Subway, the “Real Fresh” website aims to give guests a look behind the scenes at some of the 80 local growers and suppliers who support the business from all over Australia.

Ben Miles, senior manager for brand marketing at Subway, said the sandwich chain is a strong supporter of Aussie produce.

“We’re committed to supporting farmers, growers and producers around the nation,” Miles said.

“We wanted to shine a light on the incredible work they do, bringing the fresh factor to our restaurants multiple times a week.”

Miles said many of the company’s customers are unaware that their fresh vegetables are sliced and prepared in-restaurant before serving, so this information is also shared on the site.

“Subway was the pioneer of freshly prepared sandwiches,” he said. “We estimate we’re one of the largest national purchasers of fresh produce in Australia.”

“Our guests understand that the provenance of our ingredients is important, and we’ve been making considerable changes to our menu to deliver the best possible quality ingredients for our subs, salads and wraps.”

Subway supply partners include local Echuca tomato business, Kagome and Minto-based bakery, Suprima. It has also partnered with South-East Queensland farms.

Subway’s Real Fresh website was recently awarded a Gold Ava Digital Award, an international competition recognising excellence in website design.

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