Woolworths has seen a boom in Sunday shoppers, with research by the supermarket chain claiming Sunday is becoming the new Saturday for trips to the supermarket. 
According to Woolworths research, 18 per cent of Australians now use Sunday as their primary shopping day, up three per cent on 2012, making Sunday the fastest growing shopping day of the week.
Tjeerd Jegen, MD of Woolworths’ Australian supermarkets and petrol, said that while the weekends are the time when many customers visit the supermarket, Saturdays are becoming too busy with other activities.
“The weekend is when most customers have time to shop, and for families with kids, Saturdays are often busy with sport, kids’ activities, and social commitments,” Jegen said.
Saturday is still the most popular day of the week (20 per cent), but its popularity is decreasing – last year, 22 per cent preferred to shop on Saturday.
Sundays are the most popular shopping day for Gen Y. Gen X prefer to do their main shop on either day of the weekend, and tend to avoid doing big shops Monday through Friday.
Additionally, the big weekly shop is becoming a thing of the past. On average, Australians spend 34 per cent of their weekly food budget on their main shopping day. Some people visit their local supermarket every day of the week.
“For many busy households, it is impossible to plan meals seven days in advance the way our grandmothers did – our customers are doing smaller, more frequent shops. Australians want convenient and flexible meal solutions and will often drop into the supermarket on the way to or from work, school or gym,” Jegen said.
