Australian newsagency chain, Supanews, is tipping to hit between $3 million and $5 million in online sales by the end of the 2014.

The Brisbane-based chain launched its online store in December 2013.  The website, created by Melbourne-based digital strategy agency, Grey Elk, stocks more than 1.5 million products online including magazines, books, office supplies, ink and toner, and stationery.

“At this stage we believe Supanews’ online operations are on track to do sales somewhere between $3 million and $5 million in the first full year,” Josh Dyson, creative director at Grey Elk, said.

According to Supanews, since the website’s launch late last year it has already generated more than 47,000 transactions and sales in excess of $1.2 million.

“We think the success is down to a combination of great prices, a huge range, free delivery, and a very customer centric Australian-based service team,” said Dyson.

Supanews, founded in 1992, has more than 40 outlets across New South Wales, Victoria, Queensland, and the ACT.

“Our hope is that Supanews can disrupt the big stationery retailers and their disingenuous guarantees around price. We’ve seen it happen in books and now it is time people got the same sort of saving in stationery too.”

Dyson says the company is also planning to start selling into markets beyond Australia later this year.