Cotton On Group has recruited Sportsgirl CEO, Elle Roseby, as GM of its newly acquired Supré brand.

Roseby has been with Sportsgirl for 16 years, the past seven as CEO, and has extensive experience in retail management, strategic brand development and product innovation.

She will begin in the new role with Supre in January after a two month break.

Cotton On Group CEO, Peter Johnson, said the appointment of Roseby is a positive development for Supré and the Cotton On Group.

“Mrs Roseby is a highly talented retailer whose skills will be invaluable in helping us build the Supré brand and take it to the next level,” he said.

“She will lead our plans to strengthen Supré’s market position, store network and digital channels, while exploring opportunities to expand the brand internationally. We look forward to welcoming her to the business.”

Roseby said she is delighted to be joining the Cotton On Group.

“It’s an exciting career opportunity and Supré is a fantastic Australian retail story. I look forward to driving the brand and helping it reach its global potential,” she said.