National furniture chain Freedom is launching a new kids’ furniture range, and relaunching its interior decorator service, in a significant expansion of its offering.

Freedom is not the first retailer to see an opportunity to ramp up its kids’ range. Accent Group recently launched a new retail brand called The Trybe targeting kids and opened a number of shoe stores in New South Wales and Victoria, while The Iconic launched a range for kids last year. 

The furniture retailer’s new range, called ‘freedom kids’, will be available in-store from mid-July and will feature a number of new product lines. The ‘Luca Lion’ range is centred on a camping theme, while the ‘Dream Cloud’ range draws inspiration from traditional, night-time sights.

“Join Luca the Lion, Lady Llama, Willie the Whale and Ella the Elephant as they take your little one on a joyful journey of fun and fantasy,” Freedom said in a statement about the new range.

“Whether camping out inside the canopied hideout bed, snuggling under the dusty pink polka dot throw, slumbering beneath the Dream Cloud canopy or waking up to Willie the Whale, this cute collection is sure to delight children and grown-up children alike.”

Freedom is also relaunching an interior decorator service, what it refers to as its “best-kept secret”. Through the service, customers can book an appointment with an interior decorator, who assesses the customer’s house, decor and colour scheme, and discuss their vision and lifestyle requirements.

At a second meeting, the interior decorator will share design ideas with the customer, as well as recommend trends, styles and products that will work best for the space. 

Customers who utilise the service gain access to an extended range of products, available exclusively to them.

“Our interior decorators could help a broad range of customers,” Freedom household goods group chief executive Debra Singh said.

“From those who find keeping abreast of interior trends and styles overwhelming, to those who just want a little help realising their vision for their home.”

Freedom employs over thirty interior decorators, working across New South Wales, Victoria, Queensland, Western Australia and South Australia.

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