Luxury retailer, Tag Heuer, has opened its third Australian flagship in Brisbane.

Tag Heuer’s first flagship opened on Melbourne’s Collins St in early 2010, followed by Westfield Sydney later the same year.

Occupying the premium corner of Brisbane’s Edward and Elizabeth streets, the new multi-million dollar store is inspired by its French-designed Sydney flagship.

“We are excited to bring the full Tag Heuer lifestyle experience to Brisbane, a city that has always embraced our brand with great passion,” says Philip Richards,  GM of Tag Heuer for Australasia.

The grand opening event for Brisbane will take place early November.

In addition to Tag Heuer being the country’s largest luxury Swiss watch brand, Australia enjoys the highest penetration of watch sales per head of population in the world for the brand.