Taking a piece of Australiana to the UK

BHBrenden Hartmann, general manager for online Australian swimwear brand Budgy Smuggler, is taking a piece of Australia across the pond.

He and partners Jarred Allen and Adam Linforth are betting that UK shoppers will react strongly to their unique retail concept, despite the chilly European weather.

It’s a big move for the brand, but it isn’t the only thing on the plate. Hartmann has plans to open a physical store in his hometown of Manly, with an eye on a grand opening sometime during the coming summer.

Listen to this week’s podcast below as Harmann discusses how Budgey Smuggler has carved out a place for itself in Australia’s retail landscape.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

What is your business doing to become more sustainable?
Vote

Twitter

A year after his exit from @Myer, @Richardumbers has taken up an international role with German hypermarket… https://t.co/hFe5EVWmO1

7 hours ago

Australian mergers and acquisitions by private equity firms made up a third of the major transactions in 2018, acco… https://t.co/DZ0pEdOXg0

1 day ago

Despite declining house prices and modest wage growth, Australian consumers have pushed spending growth to a 14 mon… https://t.co/Mgg6QeqrvC

1 week ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered