Target has launched its much anticipated Missoni for Target range with the installation of a giant, 6m high Missoni designed deck chair at Sydney’s Bondi Beach.

The launch event, held over the long weekend, was designed to build awareness of the range by the Italian luxury designer ahead of tomorrow’s instore launch.

In addition to the oversized deckchair, Angela Missoni attended the event, with the forecourt of the Bondi Pavilion deck out in a range of Missoni for Target products, including cushions and beach umbrellas.

The collection includes homewares, mens, womens, and childrenswear, and will be available at Target stores and online until sold out.

Prices start from $10, with a top pricepoint of $169.