Seafolly launches interactive fitting room mirror

Beachwear retailer Seafolly is launching an interactive fitting room mirror that allows customers to experience virtual shopping in-store with the touch of a button.

Seafolly’s new smart change room mirrors – or “magic mirrors” – provide onscreen sizing, colour options and a concierge service enabling customers to send messages to store staff from the change room.

“Shopping for swimwear can be a daunting task for many women,” Seafolly said in a statement.

“In a bid to alter this mindset, the ground-breaking technology offers a non-invasive approach to size options, colour choices and styling recommendations without deterring from Seafolly’s exceptional level of customer service from store staff.”

Solos, which designed the mirror, also claims that the technology eliminates the need for manual stock takes, reduces shrinkage by up to 45 per cent and provides 100 per cent stock accuracy at any given time.

Seafolly will officially introduce the technology on October 17 at its store in Westfield Bondi Junction. The retailer intends to roll out the system to the entire global network of stores.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

How have private-label products impacted your business?
Vote

Twitter

The shock @LiberalAus victory over the weekend could be good news for Australia's retail industry #retail #auspol https://t.co/qFvHayoF2Q

3 hours ago

A new initiative, announced by @google at #CopenhagenFashionSummit,will help to understand the environmental impact… https://t.co/VmLrRHHp3p

4 days ago

Rising competition and crude oil prices have impacted @CaltexAustralia net profits in the first quarter of 2019… https://t.co/OE4VaIIReR

1 week ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered