Terry White, Chemmart’s new pharmacy brand
Terry White and Chemmart announced all pharmacies within the merged group’s approximately 500-strong network will migrate to operate under a single retail pharmacy brand, TerryWhite Chemmart.
The new brand follows shareholder approval of the merger, which will create one of Australia’s largest retail pharmacy networks with approximately 500 pharmacies and $2 billion in retail turnover.
Anthony White, Terry White Group CEO, said the new retail name is built upon the existing brand equity of the pharmacies within the network and supported the future direction of the group.
“Both brands have a strong heritage and high levels of consumer awareness, which is why the new retail brand retains and leverages these valuable characteristics,” said White.
“The new brand, TerryWhite Chemmart, is underpinned by the values that customers of the pharmacies within the merged group have come to expect including value for money, trusted health advice and the delivery of frontline health services. Our new brand is just the start of an exciting journey ahead for our members and customers,” he added.
The first store to display the new TerryWhite Chemmart brand is now open and is located on Glenferrie Road in Melbourne’s inner-east suburb of Hawthorn.
The conversion to the new brand for the combined network is expected to be completed by the end of 2017.
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