Can someone, anyone, provide just one example of the tangible dollar benefits of omnichannel? On 28 October last year I wrote an article in these columns. It was entitled “Why omnichannel will die” . I said that it would be a slow and gruesome death and several people commented on the article – some for and some against. More recently, a much respected colleague of mine, Graham Lack, had an article published on 1 August – “The real power of omnichannel retailing”. One of us is
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