AMP Shopping Centres pioneer 3D videos

Instagram logo, social media

AMP Capital Shopping Centres (AMPCSC) has become one of the first brands in Australia to use multi-dimensional technology to create a series of short 3D videos which will be integrated into the social media channels of its portfolio of shopping centres in Australia and New Zealand.

In a bid to achieve greater customer engagement, AMPCSC is pioneering the technology which will be rolled out across its Facebook and Instagram accounts, with the videos creating a 3D perspective for viewers.

Initially, four posts have been produced that reflect AMPCSC’s core pillars of food and fashion, bringing to life the colour and movement of stylish fabrics, fresh fruit, and hot coffee.

Belinda Daly, head of shopping centre marketing, AMPCSC, said AMPCSC is always looking at ways it can use new and emerging technologies to provide unique experiences for customers.

“It’s important to us to create a synergy between the innovative experiences we provide in our bricks and mortar centres and the content delivered via our digital assets. We believe this 3D effect will deliver greater consumer engagement than the 2D posts or ads brands are currently creating for Facebook and Instagram,” Daly said.

The posts were produced by Hausmann Communications in collaboration with partner agency, Dangermouse Productions.

Jenna Setford, Hausmann Group digital director, said, “We know that consumers are increasingly desensitised to the overload of content they are exposed to on social media, so we needed to find a way to disrupt this and create a surprising visual moment. The 3D effect definitely succeeds in grabbing attention in a market where it is increasingly difficult to stand out. It’s a great fit for AMPCSC given the broad range of audiences across its portfolio and the company’s leadership in retail innovation.”

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