The Good Guys celebrates 100
The business opened its first store in Essendon, Victoria, in 1952.
“From humble beginnings, The Good Guys has become a household name, and one of Australia’s leading retail brands,” Michael Ford, CEO, The Good Guys, said.
“North Lakes is a credit to our history, a culmination of a simple but customer friendly environment, and the salient feature this store represents is the progress The Good Guys has made over the years in store layout and merchandise presentation.”
The company will continue to innovate and invest in both its store network and online channels, in order to maintain its market leadership position.
“Over the past few years The Good Guys has rationalised store locations and standardised merchandise presentation instore to provide customers with consistency when shopping at The Good Guys,” said Ford.
“We will continue to invest and innovate in the way we go to market and in how our stores are presented; in our interactions with customers; and in how we manage our business processes and operations in order to anticipate the changing needs of consumers.”
The Good Guys store network now consists of 29 stores in New South Wales, 26 in Victoria, 21 in Queensland, 14 in Western Australia, five in South Australia, three in ACT, and one in both the Northern Territory and Tasmania.