The Iconic, Karen Walker launch campaign

unnamed-1Online fashion retailer, The Iconic, together with New Zealand fashion designer, Karen Walker, have this week launched the 2015 Fashion Targets Breast Cancer (FTBC) fundraising campaign, headed by the Garvan Institute of Medical Research.

The campaign, founded in 1994 by designer, Ralph Lauren, will see Karen Walker designing this year’s FTBC t-shirt to be sold exclusively  at The Iconic, this spring.

Patrick Schmidt, CEO, The Iconic, expressed the company’s pride in supporting FTBC and the Garvan Institute as the exclusive retail partner.

“As Australia’s largest online shopping destination, we are delighted to use the power of digital innovation to connect the Fashion Targets Breast Cancer program with new generations of Australians.

“The Iconic sees more than five million visits to our site each month – we know what Australians want to wear, and we’re certain our fashion forward customers will love this special t-shirt from one of our most popular local designers, Karen Walker. We’re pleased to offer an item that starts impactful conversations about an issue facing the Australian community,” said Schmidt.

The fundraiser, focusing on women under the age of 40 years, has thus far raised more than $2.7 million for breast cancer research in Australia, and prides itself on being the first charity to use clothing for raising money.

The initiative will also see an onslaught of international identities coming on board to support the cause, including stylist and designer of E! Fashion Police fame, George Kotsiopoulos; and international beauty brand, Bobbi Brown; named as beauty partner.

The local ambassadors featuring in the campaign creative, and the on sale date of the t-shirt, will be announced next month.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you offer staff the opportunity to earn degrees/certifications while working at your business?
Vote

Twitter

Nominations for 2020 Retailer Awards are officially open! Tag retailers you believe provide exceptional customer ex… https://t.co/wkhQq3UjFE

2 weeks ago

Retail industry bodies including @OZretailers and @retailaustralia are calling on @QldGov to abandon plans to make… https://t.co/8u1zPN0CAg

2 weeks ago

At the @OZretailers national retail awards! Looking forward to see who takes what! #retail #nra #awards https://t.co/T9ZlkgQaFm

2 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered