The missing ingredient in retailers’ digital transformations

Australian retailers are in the fight of their lives, with traditional bricks-and-mortar stores under enormous pressure from digital disruptors and evolving consumer behaviour. Success requires embracing change, plus attracting and retaining customers by delivering a jaw-dropping experience. Yet too often, we forget that a great customer experience isn’t just about innovative websites and online shopping. To win in the new retail landscape, digital transformation needs to occur at all levels.

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