The retail plunge from mediocrity

People are the soul and heartbeat of any business and no more so, than in retail. Yet we see an orchestrated stifling of human tenacity in many of a corporate quest for sameness. This compulsion for conformity is nothing other than a guise by ambivalent support offices and ivory towers. A contrived manipulation of process and compliance with little regard or understanding of retail actuality. Sure, these tools have a part to play in delivering consistency that provides a familiarity the customer

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