The sales/price conundrum

Retail sales staff worldwide are not the best paid of folk. In fact, many are at the lower end of the food chain. They work in all retail formats, from discount retailers to high-end luxury goods. Many would do their own shopping at the lower end of retail, while few would be able to afford the top end. This is natural and logical. The problem is on the shop floor at the top end, where many sales people cannot relate to potential customers and nor do they aspire to own the merchandise they are s

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