The Strand Melbourne has launched an inaugural photography competition to encourage shoppers and snappers to dwell in the precinct.
‘Colours of The Strand Melbourne’ photography competition runs from July to September and entrants have the chance to win a colourful collection of luxury fashion and accessories from the centre’s designer set each month.
The Strand Melbourne GM, Shane Brown, said the initiative will appeal to photography, arts and design students, as well as city shoppers and dwellers.
“‘Colours of the Strand Melbourne’ is a great way to get more people thinking about our new precinct which opened in July 2014 and is home to first-to-market international and local boutique stores,” Brown said.
“We hope the competition inspires people to express their creativity for a chance to win an amazing array of colourful products from some of our shops including Acne Studios, Feathers, Desigual and Gorman, to name a few.”
The Strand Melbourne has recruited Melbourne street style fashion blogger and photographer, Jasmin Howell of Friend in Fashion, to promote the competition.
“As well as being home to some of my favourite home-grown and international labels, The Strand Melbourne is an aesthetic icon of Melbourne’s CBD, known for its eye-catching façade that lights up the city with its colourful fins,” she said.
“I’ve been fortunate to travel the world with my blog and I always love coming home to Melbourne; this city is so well known for its appreciation of culture and the arts. The Colours of The Strand Melbourne photography competition is a fantastic opportunity for people to express their creativity and I can’t wait to see the shots.”
Shoppers will be able to see in-centre installations showcasing the competition’s monthly prizes, styled by Melbourne based multi-disciplinary creative, Gloss Creative.
All photos submitted for entry will be housed in a digital gallery on The Strand Melbourne’s website. All customers shopping at The Strand Melbourne from July to September are also eligible to enter a second competition, ‘Think in Colour’, for a chance to win $1,000 in The Strand Melbourne gift vouchers.
