Authenticity is vital to retail. Despite this, we often see lacklustre attempts by ailing brands to imitate successful rivals. There is nothing more degrading to employees and a discerning public than a business that goes down the quick-fix route of being a copycat, rather than taking inspiration from the marketplace and moulding it to suit their brand. Businesses that seek external salvation in the guise of self-proclaimed gurus and their technological speculation are only made worse by a reluc
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - monthly
$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox
MOST POPULAR
IR Pro - annual
$312 +GST per year. (Auto renews annually.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox