Bread maker, Tip Top, has launched a digital campaign which allows people to dedicate songs to their mothers.

Using the brand’s iconic ‘Good on ya mum’ song as a base, Tip Top’s Mum Song Dedications is digital platform giving consumers the opportunity to create a personalised Tip Top ‘Good on ya mum’ song.

For the first time in its history the famous jingle has got a digital revamp, allowing it to be dedicated to mums across Australia.

An interactive microsite has been set up asking users to pick a melody, beat, effects, and lyrics to create a unique song.

The end result can be shared  via Facebook, email, or with a Twilio phone call.

The campaign is supported by instore promotion, out of home posters, TV, radio, and PR.

Tip Top group marketing manager, Justine Cotter, said Australians have grown up singing along to Tip Top’s ‘Good on ya Mum’ jingle, making it one of the most recognisable tunes in the country.

“The jingle celebrates the effort mum goes to for her family and we are excited to provide an interactive platform that allows Aussies to create their own unique, personalised, and meaningful song to dedicate to their mums,” said Cotter.