UGG has tapped international supermodel and actress, Rosie Huntington-Whitely, to be its first global women’s brand ambassador and will be the face of the brand for its Fall 2016 campaign.
This development is part of UGG’s upcoming rebrand, which is slated to be the biggest re-launch in the brand’s 37-year history.
Huntington-Whiteley’s UGG partnership will begin with the Fall campaign, featuring the Classic Boot reimagined with a range of new features and is said to be launched globally in August.
“As an internationally accomplished model and actress, Rosie’s effortless elegance and authentic love for UGG make her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly,” said Dave Powers, president of UGG’s parent company, Deckers Brands.
“It’s an honor to be partnering with a global brand that is loved as much as UGG,” said Huntington-Whiteley.
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