Japanese fashion retailer Uniqlo’s Hana Tajima range is being exhibited at the Museum of Modern Art (MoMA) in New York.
The exhibit, “Items: Is Fashion Modern?”, is the first that MoMA has dedicated solely to fashion design since 1944, and highlights 111 influential garments and accessories that have had a profound effect on the world over the last century.
The items that were chosen by the Museum include the Hana Tajima for Uniqlo AIRism Printed Stole and Hana Tajima for Uniqlo AIRism Inner Hijab. Both were selected for the exhibition’s modesty-themed section entitled “Emancipation/Modesty/Rebellion”.
The hijab items employ AIRism – a unique, smooth texture, breathable fabric with cooling properties to enhance comfort.
The partnership between Uniqlo and New York-based, British-born designer Tajima first appeared in the company’s Fall/Winter 2015 line in Malaysia, Singapore, Thailand, and Indonesia. Following its success, the collection later appeared in the US, the UK, and Philippines for Spring/Summer 2016 and now in 15 countries.
According to the retailer, the purpose of the partnership is reflective of Uniqlo’s commitment to offer apparel that complements diverse lifestyles and cultural settings.
It added the collection is intended for women who seek comfortable clothing that is not too tight and versatile enough to appeal to all women of all backgrounds, regardless of age, race or religious belief.
“Hana was a clear choice of partners when we set out to create this collection, as we have a shared aesthetic and a similar approach to design,” stated Shu Hung, Global creative director, Brand Experience and Special Projects at Uniqlo. “With Hana, we have achieved distinctive collections that combine her creativity with our commitment to high-quality, advanced materials that provide the best experience for our customers who seek modest wear.”
The exhibit is open to the public from October 1, 2017 to January 28, 2018.
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.
