Lewis Land Group is embarking on a $35 million master plan upgrade to its outdoor outlet shopping centre, Harbour Town Adelaide.

The centre has also secured leading and iconic US fashion label, Polo Ralph Lauren, along with a line-up of additional premium and international brands.

On completion, the upgraded centre will include a superior food offering, enhanced centre ambience and interactive social spaces, as well as additional parking.

Master planning is well advanced and works are anticipated to commence in 2018.

“Harbour Town Adelaide is a core asset for the Lewis Land Group and we want to ensure we are continuing to evolve in the dynamic retail sector,” said Lewis Land Group chief executive officer Chris Calvert.

“We will provide our customers with a more convenient, modern and contemporary layout, all designed to further improve the outdoor shopping experience,” Calvert says.

“Lewis Land Group is committed to ensuring Harbour Town Adelaide remains the premium outlet offering in South Australia,” he said.

The announcement follows the highly successful and recently completed multi-million dollar expansion of Harbour Town on the Gold Coast undertaken by Lewis Land Group and co-owners Lend Lease and The Future Fund, which included the creation of an additional 25 premium fashion brands.

Iconic fashion retailer Polo Ralph Lauren opened its first South Australian stand-alone retail store this month, at Harbour Town Adelaide.

This follows a busy year, with seven additional new stores opening including premium and international brands Peter Alexander, Calvin Klein Underwear and Travelite.

Colette is scheduled to open by the end of November, with additional designer brands launching in the New Year.

“This is a very exciting time at Harbour Town Adelaide as our customers are asking for more designer brands at affordable prices, and we’re thrilled we can deliver these to them,” Harbour Town Centre Manager Tania Rucioch said.

“Consumer and retail confidence in premium brand outlet shopping is strong. This reflects our low vacancy rate of less than 0.5 per cent of lettable space which is currently available.

“We are always freshening up our product and have just kicked off our new major marketing campaign.”

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