Vicinity appoints new exec

Vicinity CentresVicinity Centres has appointed Simone Carroll to the newly expanded role of EGM digital, marketing, people and culture, effective as of November 16.

Formerly known as Federation Centres, the property group began trading under the new name last week.

“Simone’s extensive digital, marketing and human resources experience is very well-suited to lead the development of Vicinity’s digital strategy and its integration with our property platform,” said Vicinity Centres CEO and MD, Angus McNaughton.

“This includes being more innovative and strategic in how we work as a team, with our retailers, and how we interact with the 500 million plus customers to our centres each year,” said McNaughton.

As part of this organisational change, EGM – people and culture, Colleen Harris will be leaving the group. McNaughton acknowledged the significant contribution Harris has made and wished her well in her future endeavours.

As EGM digital, marketing, people and culture, Carroll will be responsible for the human resources strategy, people development and culture, together with developing a group-wide marketing and digital strategy to drive customer and retailer loyalty across Vicinity and its retail centres.

Carroll has nearly 20 years’ experience in business transformation, with a commercial background that spans across human resources, marketing and commercial strategy. In 2013 she received industry recognition as Australian HR Director of the Year.

Carroll has held executive leadership positions and advisor roles for numerous online domestic and international businesses. Most recently she was executive general manager people and brand director at REA Group, which has operations that include Australia’s leading residential and commercial property sites, realestate.com.au and realcommercial.com.au, where her responsibilities included all marketing and human resource functions across its international businesses.

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