Virtual reality: PR stunt or potential sales channel?

It’s not that long ago that the concept of ‘oh I’ll just jump online and order it’ was relatively foreign. Now, it’s easy to forget that we have access to almost every retailer via a device in our hand. As the years have gone by, the technology has improved, providing greater comfort to a growing cross-demographic audience. But think back to 10-15 years ago, that a URL and the concept of an online retail channel being a sizeable part of a retailers business, might have seemed farcical.

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