Visa has launched Visa Checkout, a rival to PayPal that enables users to pay for goods online on any device.
Visa Checkout users can link any debit or credit card to their account to make purchases by imputing a username and password.
It replaces the V.me by Visa service, late last year. Retailers currently using V.me, including CatchOfTheDay, Cotton On, Escape Travel, Flight Centre, City Beach, JB Hi-Fi Home, DealsDirect.com.au, OO.com.au, Skiddoo, Lorna Jane, and Bonds will rebrand to Visa Checkout over the next few months.
Australian account holders who are signed up to V.me will automatically be moved to the new service and be able to sign in with their same username and password.
Event Cinemas is the first merchant in Australia to offer Visa Checkout, with other businesses to follow.
Visa says the new service addresses the frustration of having to enter large amounts of detail to complete a purchase online.
“Since we launched V.me by Visa, online and mobile commerce has continued to grow quickly with many businesses placing further emphasis on selling through websites and mobile apps,” said Greg Storey, head of Visa Checkout.
“Our merchant partners have adopted the service and will now rebrand to Visa Checkout, which provides the simplicity and consumer experience that people expect from Visa.
In the US, Neiman Marcus, Pizza Hut, Staples, and United Airlines are merchants offering Visa Checkout.
Charlie Scharf, CEO of Visa, said that as people around the are world spend more time and money online, particularly using mobile devices, they are demanding a fast, secure, and frictionless way to shop using payments cards they already know and trust.
“Through insights provided by our cardholders, financial institutions, and merchant partners, we designed an online payment experience that continues to deliver on this promise, bringing us closer to the simplicity and speed of Visa payWave in the face to face environment.”
Consumers can sign up for Visa Checkout through participating banks, merchant checkout pages, or directly at www.visacheckout.com.au.
