Westfield launches food ordering app
The Eat on Time app, developed by Westfield Labs, allows customers to skip queues to place and collect orders from 16 retailers in Westfield Sydney’s food precinct, including Din Tai Fung, Charlie & Co, Chat Thai, and Snag Stand.
Westfield Sydney is the first Australian centre to trial the app, however, a pilot program is currently underway a Westfield San Fransisco.
John Batistich, director of marketing at Scentre Group said research indicates that 84 per cent of city workers hate to queue.
“We’re confident Eat on Time will improve the dining experience for shoppers and give them back a few extra minutes to enjoy their lunch break,” said Batistich.
“Eat on Time offers a diverse range of cuisine from premium food retailers and a technology solution for shoppers that allows for a quick, easy and convenient food experience. This is another step towards better connecting shoppers with our malls and retailers, across any digital device at any time,” he said.
To promote the launch of Eat on Time and the extra time available by avoiding queues, Westfield Sydney will offer free mini manicures and old school shoe shine services from August 19 to 22 on level 5.
How to use Eat on Time:
1. Download Eat on Time from the App Store, or access it online via westfield.com.au/food
2. Register with name, email address, and securely store credit card details
3. Browse the full menu from 16 food retailers at Westfield Sydney
4. Order and pay securely
5. Receive a text message once food is ready
6. Go straight to the counter for collection.
To read more about Westfield Labs and the Eat on Time app being used at Westfield San Francisco, click here to get your copy of Inside Retail Magazine’s August/September issue to see our exclusive coverage of the annual Westfield World Retail Study Tour.