Westfield launches SS15 campaign
The digital offering, fronted by Westfield style ambassadors Kelly Osbourne and Lara Worthington, features a series of short films that explore fashion and beauty, told through the narrative of both personalities.
Appearing on a series of channels including the new Smartscreen Network of 1200 screens across 34 Westfield shopping centres, catch-up TV, YouTube, and traditional and online radio, the campaign includes new season looks from international and Australian designers Carla Zampatti, Sportscraft, Cue, Wanted Shoes, Country Road, Swarovski, as well as MAC and Aveda.
“We’re so excited to launch ‘Today, I Am’ with our style ambassadors Kelly Osbourne and Lara Worthington, both of whom never settle or stand still when it comes to fashion and beauty,” said Sarah Cleggett, GM- Marketing, Scentre Group.
“With the largest range of international, local, designer and high-street retailers in our centres and online at westfield.com.au, we’re confident our shoppers can find fashion and beauty that helps them be whoever they want to be.”