Woolworths scoops Duff exclusive


Duff Beer1Australian fans of The Simpsons will be able to indulge in Homer’s favourite lager in the comfort of their own home.

Following a couple of false starts since the animation series first hit television screens, Duff Beer will be legally sold in Australian bottleshops.

A marketing win on its own, the then-fictional Duff Beer brand became a household name in the 1990s as the beer of choice of Homer Simpson.

Fast forward 25 years, and Duff Beer is now a real thing, brought to being by a partnership between 20th Century Fox and Australian rights owner, Haven Licensing.

The premium larger is described as having a ‘deep golden colour with caramel aromatics and a hint of fruit’, and will be available exclusively BWS and Dan Murphy’s stores from May 28.

While the arrival of the official beer in Australia will be excitement enough for many Simpsons fans, it is perhaps the marketing event to promote the new product which will be mostly keenly anticipated.

In order to create hype around the product ahead of its launch, Sydney’s Woolloomooloo Bay Hotel will host a pop up version of The Simpsons’ Moe’s Tavern, serving Duff Beer on tap as well as Simpsons’ themed food including Krusty Burgers, Duffalo Wings and Lard Lad donuts.

The pop up will run from May 23 to 30 and will be the only place where Duff Beer will be served on tap.

The product is brewed in the US by Pinnacle Liquor Group, Woolworths Liquor’s exclusive brands division.

Ian Kingham, merchandise manager for ALH Group, owner of the Woolloomooloo Bay Hotel, said the ability to work on delivering a brand as iconic as Duff was nothing short of excellent.

“I’m confident this will have broad appeal in the Australian market, and the good thing is it’s a great drinking beer that we can all be proud of,” said Kingham.

“Working with a team in selecting the brewery, developing the brew, and being involved in helping to bring this great beer to consumers has been a very rewarding experience.”

Duff Beer will be sold in 355ml cans, with six packs priced at $17 and cases selling for $45 at BWS and Dan Murphy’s only.


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