Honey Birdette opens first US store
Australian Lingerie brand Honey Birdette has launched its first US store in Westfield Century City, Los Angeles, focused on a unique design including whisky bar carts and ‘press-for-champagne’ buttons.
The store will offer exclusive and limited-edition products, and is fronted by a glass mirrored store front centred by a gold tiled entry arch.
“We are focusing on unique designs concepts for all of our future boutiques and each footprint will have its own unique element,” Honey Birdette founder and managing director Eloise Monaghan said.
“Some might have a champagne bar for example, a private salon in one, a peep show in another, a stage or a catwalk.”
The store opened to more than 500 shoppers who lined up to shop the brand physically for the first time in the US, and featured a DJ, champagne towers and confetti cannons.
The brand currently trades within 57 locations in Australia, as well as across three locations in the United Kingdom.
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.
Inside Retail Polls
CEO talks launching a take-back scheme with mainstream retailers. https://t.co/5CcIqdvxiL8 hours ago
Struggling department store chain said shareholders could see investments wiped out with new restructuring options. https://t.co/TsnESfENHR10 hours ago