Kroger partners with Microsoft on smart stores

US grocery giant Kroger has partnered with Microsoft to deliver two pilot smart stores, including digital shelving displays which can indicate price, promotions and nutritional information to customers.

The EDGE (Enhanced Display for Grocery Environment) shelf will also connect with Kroger’s Scan, Bag , Go system, which allows customers to scan product barcodes and pay using Kroger’s specialised app without taking products to a designated checkout.

“Kroger is building a seamless ecosystem driven by data and technology to provide our customers with personalised food inspiration,” Kroger chairman and chief executive Rodney McMullen said.

The EDGE shelving display enables contextual product labelling.

Microsoft chief executive Satya Nadella said the partnership will redefine the shopping experience for millions of customers at both Kroger and other retailers around the world.

The EDGE shelving displays will also be able to show personalised offers, as well as digital advertising, allowing Kroger a new revenue stream from brands wishing to advertise within its stores. These ads can be presented based on consumer demographics in order to take maximum effect.

The success of these pilot stores could guide the business’ expansion plans beyond 2019, as the retail-as-a-service (RaaS) model being tested is set to be sold externally to competing retailers.

The two trial stores will feature Kroger’s Scan, Bag, Go payment system.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Is the US-China trade war having an impact on your business?
Vote

Twitter

#AlceonGroup announce first Victorian @Lego_Group store to open in @WestfieldAU Doncaster #retail https://t.co/qMfYJp5WFM

2 hours ago

Almost half of online marketplace @Kogan gross profit for FY19 came from its private label offering #retail #onlinehttps://t.co/lLwhKBnVp2

1 day ago

Talks of a merger between @OZretailers and @retailaustralia have come to a close, with the parties failing to align… https://t.co/hkqHyDsBkr

1 week ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered