Lululemon launches on Mr Porter

Lululemon has launched an exclusive capsule collection with Net-A-Porter’s luxury menswear site, Mr Porter, marking the popular athleisure brand’s first partnership with a men’s wholesaler.

Available in Lululemon stores internationally and online globally at Mr Porter, the collection includes 18 pieces spanning functional jackets, t-shirts and pants, as well as yoga mat. Prices range from US$60 to US$250.

Lululemon senior vice president of men’s design Ben Stubbington described the collection as merging fashion and function, to take on an active life in style.

“Modern men look to Mr Porter as the ultimate purveyor in premium attire, and men on the move look to Lululemon for functional, performance-driven gear,” he said.

Mr Porter buyer Daniel Todd said the partnership reflected consumers’ demand for everyday sportswear, a trend that has been going strong for several years, and shows no signs of slowing.

“Since launching Mr Porter Sport, we know that sport and fitness are integral to our customers’ day to day lives. We’re proud to work with Lululemon to offer sportswear from one of the most technical and stylish athletic companies in the world,” he said.

In August, Lululemon reported strong Q2 2018 results, beating analysts estimates. The company reported US$723.5 million in revenue and comparable store sales growth of 19 per cent.

“We’re pleased to see the great results of Q2 across all parts of our business now extending into the current quarter,” said Lululemon COO Stuart Haselden.

“This ongoing success positions us to achieve our 2020 goals and beyond. Above all, we want to thank our educators and teams around the world who make this possible.”

The company said it expects fiscal 2018 net revenue to be in the range of US$3.185 billion to US$3.235 billion based on a total comparable sales increase in the low teens on a constant dollar basis.

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