New collaborated denim store opens in US

A new denim retail concept – Industrie Denim – debuted in Scottsdale, Arizona, earlier this month and is set to open a second store in San Francisco in mid October.

Industrie Denim specialises in mens and womens’ denim in collaboration with Levi Strauss & Co and Mark Werts who established the specialty stores American Rag Cie and World Denim Bar shops.

Industrie Denim is selling Levi’s products and a complete selection of Polo Ralph Lauren. It also carries 80 brands which include Comme Des Garcons, Adriano Goldschmied, Engineered Garments, Current/Elliot, Ksubi, Fry Boots, Rag & Bone, Nudie Jeans Co and others.

Each Industrie store will be staffed with denim expert whom the customers can consult with. The store will offer not only branded denims but also environmentally sustainable fashions.

Plans for additional Industrie Denim stores in Seattle, New York and Houston are also on the way.

Each store will be designed with themes inspired by the region where the store is situated. The branch in Scottsdale displays portraits of Arizona desert while the San Francisco store will feature pieces of Golden Gate Bridge.

Each store will also be equipped with innovative attractions. Most of the dressing rooms will be provided with high waist camera enabling shoppers to see the rear view of the jeans they are trying on.


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